|3 Artists on Apple Music Connect|
Music Alley took a close look at Connect and came up with a number of interesting facts. For instance:
- Artists that do post only post weekly, if that.
- Many posts are just recycled Twitter, Instagram or Facebook posts.
- Social maven Taylor Swift (who's seemingly everywhere) doesn't even have a Connect presence yet.
Apple doesn't do social well and it looks like Connect is headed the way of Ping (if you remember that). One problem is that artists and their social media managers have their hands full with too many options already. They don't need another one.