Thursday, July 3, 2014

How Teens And Young Adults Stay Up To Date With Music

Here's an interesting infographic from Edison Research that looks at how 12 to 24 year olds keep up to date with music. The dynamics have shift from a year ago, but not all that much.

As you can see, YouTube is the primary way that kids learn about new music, followed by Pandora and word-of-mouth from friends and family. Radio is still a big source of music, and to a lessor degree, so is Facebook and iTunes.

What's surprising is how low both Spotify and Music Blogs are in the process. We've all been led to believe that they both have much more influence than they apparently have.


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