Sunday, March 2, 2014

The Top 10 YouTube Brands

Branding image
I'm a big proponent of discovering and developing your brand, whether it be for yourself, your studio, your band, or your entertainment company. In fact, there's quite a lot about how to do that in both my Social Media Promotion for Musicians book and my social media videos. That said, it's always best to look at the top brands to see what they're doing in order to gain some tips and tricks.

According to, these are the top 10 YouTube brands at the moment:

1. Google

2. Red Bull

3. Marvel Entertainment

4. Barbie

5. GoPro

6. Playstation

7. Old Spice

8. Blendtec

9. EA

10. Evian

What's surprising here is who is not on the list, like Coke, Pepsi, beauty product companies, car manufacturers, and consumer product companies like Apple and Samsung.

If you want to know why the above companies are in the top 10, you'll find a few commonalities:
  • They don't use pre-roll advertising, which is universally hated.
  • They create video content just for their YouTube audiences.
  • They publish content regularly.
  • They treat YouTube as a social network and engage the audience via their comments.
You don't have to be a big brand to take advantage of these tips, although you might want to make some money by ignoring the first one and monetizing your videos. That said, you'll probably lose some viewers in the process.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

No comments:


Related Posts Plugin for WordPress, Blogger...