Thursday, March 6, 2014

How Apple’s CarPlay Can Tip The Balance In Music And Radio

Volvo CarPlay image
Apple’s new CarPlay iOS-in-the-car program looks to be coming to a new auto near you soon. In a much anticipated announcement, the company has partnered with Ferrari, Mercedes-Benz and Volvo to head up the new joint initiative, with support from vehicles from BMW, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mitsubishi, Nissan, Peugeot Citroën, Subaru, Suzuki and Toyota in the future.

CarPlay allows one to access the features of a current iPhone with a Lightning connector from a touch screen display in the center of the dashboard of the vehicle, or by using voice commands through Siri. This will allow drivers to make calls, use Maps (at last, a navigation system that works), access voicemail, and many of the other features that a driver can’t normally access.

Of interest to the music industry is that not only is iTunes now just a touch or voice command away, but third party apps like Spotify and iHeartRadio as well. This takes us one step closer to the always-connected car, which in turn, can tip the balance of the music industry in many ways.

First of all, remember that radio is still widely listened to in all age groups, but most adults listen heavily on their commutes to and from work. Add to that the fact that radio is still the number one place where music consumers discover new music and you see that despite the inroads from the many forms of online delivery, the relationship of radio to the listener hasn’t changed all that much over time. It may be old technology, but it’s one that we gladly live with. Read more on Forbes.

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