Sunday, February 9, 2014

The Hottest Social Network Today

If asked, most people would say that Facebook is the hottest social network on the planet today, and they'd be wrong. While it's true that FB has by far the most active users with more than a billion, the one celebrating the most rapid growth (with a whopping 23% in the fourth quarter of 2013 alone) is Instagram. But guess what? It's owned by Facebook, so by default, FB gets a boost as well.

Here's an infographic from research firm GlobalWebindex that shows the top 20 social platforms in terms of usage thanks to a recent study. I bet you won't recognize about a third of the names.

The study also shows that the vast majority of Instagram users are from 16 to 34 years of age (39% ages 16 -24), so if that's where your audience lies, then it's time to direct more marketing resources there.

social network active usage growth q4 2013

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