Wednesday, September 5, 2012

Who Buys The Most Music? Top 40 Listeners

radio image from Bobby Owsinski's Music 3.0 blog
There's a new study conducted by The Media Audit that reveals what most of us already thought to be true; Top 40 radio listeners purchase the most music. The study looked at the habits of 41 million users across 81 markets and found the following:
  • 42.8% of Top 40 listeners frequently purchase CDs or downloads
  • 27.7% of all US consumers frequently purchase music (who would've thought it would be that high?)
  • 39.2% - Urban listeners
  • 38.3% - Hot AC (adult contemporary)
  • 36.4% - Rock
  • 34.1% - Urban AC
  • 33.2% - Sports
  • 32.7% - Public Radio
  • 31.5% - Classic Rock
  • 30.4% - AC
Frequent purchases are defined as having purchased a CD or download within the last four weeks.

To break it down even further:
  • 49% are female
  • 46.6% are between the ages of 25 to 44
  • 67% are between the ages of 18 to 44
And finally, in a figure that should be no surprise at all, frequent music buyers are more likely to have a college degree and have a higher income, with the average household income being $76,739.

The bottom line, there's still a lot of music being purchased, it's just not making its way back to the artists and songwriters.

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