Sunday, September 2, 2012

7 Steps To Make Your Merch Table Magnetic

The Merch Table image from Bobby Owsinski's Music 3.0 blog
I'm a huge fan of CD Baby's DIY Musician blog, and almost every week they have at least one post that's full of killer info. Here's a post called "7 Easy Ways To Attract Fans To Your Merch Table" that I thought was fantastic. You can read the entire post here (the tips at the end about LEDs is worth it), but here are the 7 steps that cut right to the heart of the matter.

1. Make it intriguing. Capture the attention of concert attendees before they hear a single note. 

2. Avoid clutter. Clearly display the products for sale and their prices.

3. Quickly convey your artist aesthetic. It is an extension of you and should “jive with your vibe.”

4. Make it accessible. The merch booth has got to be easy to get to, unobstructed, and clearly visible to many people at once so long lines don’t hinder sales opportunities.

5. Diversify. Offer a few different items (CDs, t-shirts, stickers, mugs, etc.) and bundle them together for a reduced price to entice fans who might be on the fence.

6. Get your email list up there front and center. The merch booth is your opportunity to attract new fans even if they don’t buy anything. This may be the only chance you have to turn a stranger into a lifelong fan, so on’t miss it!

7. Be visible at the booth following your performance. If you’ve created a moment on stage that made a fan say to themselves “I need to take some memory of this home with me” then what better way to ensure a lasting connection than to have a conversation with your audience after the show.

Merch should be one of your main sources of income, but it can only happen if you present it well. 
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