Monday, September 3, 2012

Can Live Concert Streaming Become A New Revenue Source?

Concert Window logo image from Bobby Owsinsk's Music 3.0 blog
Here's an idea who's time might have finally come. You can't get enough of your favorite artist or band but you just don't have the ability to follow them on tour. Wouldn't it be great if you could watch their show at home? Now maybe you can, thanks to Concert Window, a new service that provides live streams of concerts for just $3 per show.

Concert Window splits the proceeds with both the artists and the venues, giving both not only a new revenue stream but also a new avenue for exposure. Of course, this has been tried by venues before over the last ten years or so, but what stopped it in its tracks with larger artists was the issue of rights ownership. If you shoot the show, who owns the video?

This issue is circumvented by the fact that the show is streamed only and not archived. Everyone gets paid fairly (a third each) for that show only, so there's no worry as to what happens to the file afterwards. As far as the technical end, Concert Window has a simple turnkey solution that their team will install in a new venue, and requires no tech skills as far as the production is concerned except for a wi-fi connection.

Right now it looks like there are only 10 venues signed on from all over the country, and the majority of artists aren't what you'd call household names, but there does seem to be a need for this service if it can grow on a larger scale. Hopefully it will survive and prosper.

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