Tuesday, August 28, 2012

Get Kickstarter Analytics Data From Kicktraq

With so much data available on just about anything you can think of when it comes to social media and the web, the one area that's come up short in that regard has been crowdfunding, as up until now there were no serious analytical tools available. Now that looks to be resolved with a sort of Google Analytics tool for Kickstarter called Kicktrag.

Kicktraq allows you to see inside a campaign in more detail than ever before. You can see the Funding Progress over time, the Pledgers and Backers by day, how the campaign is trending, and the final projections for it. Check out one of the data screens below.

Kicktrag data screen image from Bobby Owsinski's Music 3.0 blog

While I'd like to see how much progress each pledge level is getting as well, Kicktraq still gives you a better idea of exactly where you're at during the campaign than what was available before. Remember that as little as a single tweet can make the difference in the outcome of a campaign. Now you can actually see its effect when it happens.

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