Monday, August 27, 2012

5 Steps To Optimizing Your Professional Profile

Google rank image from Bobby Owsinski's Music 3.0 blog
If you're a producer, engineer, musician or just about anyone in the music business, it's important that you're clients don't forget you and potential clients can find you. That's why it's important to have a professional profile on as many social networks as possible. Here's a great list as to how to keep that profile fresh and up-to-date. The points are from a post on Mashable, but the explanations are mine.

1. Keep your profile up to date. Every time you get another gig, make sure you post it. It may not seem like something worth mentioning, but you never know when it might impress a potential client.

2. Refresh your keywords and specialties. What are the terms that best describe what you do? Make sure you find those terms and use them as keywords. Remember that a keyword works best as a phrase, not a single word.

3. Be everywhere. Don't limit yourself to just Facebook. All of the major networks are important, so not is it time to add a profile to Linkedin, Twitter, Google+ or even create a personal blog.

4. Get the recognition you deserve. Make sure that you post any awards or significant accomplishments. Now is the time to brag a little, but don't don't exaggerate, since people can usually see through it and it negates anything positive that you might get from the accomplishment.

5. Request a quote. The best thing is to get a quote from a client about either the work you've done or what it's like to work with you. That goes a lot further than most of the formal "recommendations" that many sites provide.

These 5 steps are fast and easy to do, but just like with most social media, the key is consistency.
You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.


Dreama said...

Really helpful points (and explanations)! I love your log Bob - thanks! ;-)

robert said...

Thanks a lot for giving everyone such a pleasant possiblity to read critical reviews from this web site.



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