According to Accustream iMedia Research, 38.4 percent of YouTube's 1 trillion views in 2011 were music videos. Pandora reported 8.2 billion hours of radio streaming in 2011 (which comes out to 98 million streams or so), Spotify at 37 billion, Rhapsody at around 7 billion and Grooveshark at 2 billion.
What that means is that the number of YouTube music views are bigger than everyone else combined.
That's the best reason you can have to place your songs on YouTube, because that's where people look first to find their music, at least currently. It doesn't have to be an expensive music video and it doesn't have to even be professionally made (although that helps a lot). Just a black screen with lyrics and the name of the artist works.
It's time to create a YouTube channel and upload all of your songs. Be sure to include a description with links to your social media and website, and all the pertinent meta data (more on this in an upcoming post).
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