Thursday, May 10, 2012

YouTube Still The King Of Music Discovery

Billions of music plays image from Bobby Owsinski's Music 3.0 blogI've been talking at a lot of colleges this year and the first question I always ask my audience is, "How do you discover your music?" The reply is always the same - overwhelmingly YouTube, followed by Pandora. Digital Music News recently compared the figures provided by the several online music providers that verifies what I've been hearing.

According to Accustream iMedia Research, 38.4 percent of YouTube's 1 trillion views in 2011 were music videos. Pandora reported 8.2 billion hours of radio streaming in 2011 (which comes out to 98 million streams or so), Spotify at 37 billion, Rhapsody at around 7 billion and Grooveshark at 2 billion.

What that means is that the number of YouTube music views are bigger than everyone else combined.

That's the best reason you can have to place your songs on YouTube, because that's where people look first to find their music, at least currently. It doesn't have to be an expensive music video and it doesn't have to even be professionally made (although that helps a lot). Just a black screen with lyrics and the name of the artist works.

It's time to create a YouTube channel and upload all of your songs. Be sure to include a description with links to your social media and website, and all the pertinent meta data (more on this in an upcoming post).

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

1 comment:

Esteban said...

Here in Mexico we have a radio station group from Guadalajara called "RMX" that promotes new national as well as international musical talent.


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