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Tuesday, February 14, 2012

The Social Media Grammy Bounce

bounce spring image from Bobby Owsinski's Music 3.0 blog
OK, this is the last post on this year's Grammys. We always hear about the Grammy bounce, which refers to the bump in sales that Grammy nominees and winners usually get after the ceremony. Does the same thing happen in social media?

Apparently not so much, according to fanbridge.com. For most nominees, the social media bump (Facebook likes and Twitter followers) was pretty negligible, considering the exposure. Here are the numbers. The artists with an asterisk performed on the show.

Album of the Year
 21 - Adele*
  • Facebook: 1.05% (+187,656)
  • Twitter: 5.33% (+196,690)
Wasting Light - The Foo Fighters*
  • Facebook: 0.3% (+18,322)
  • Twitter: 2.25% (+13,728)
Born This Way - Lady Gaga
  • Facebook: 0.07% (+35,598)
  • Twitter: 0.24% (+45,683)
Doo-Wops & Hooligans - Bruno Mars*
  • Facebook: 0.37% (+68,620)
  • Twitter: 0.56% (+39,355)
Loud - Rihanna*
  • Facebook: 0.1% (+49,515)
  • Twitter: 0.56% (+74,229)
Record of the Year
  • Facebook: 1.05% (+187,656)
  • Twitter: 5.32% (+196,690)
  • YouTube: 0.34% (+772,108)
Holoscene” – Bon Iver
  • Facebook: 0.59% (+6,043)
  • Twitter: 6.11% (+10,473)
  • YouTube: 4.23% (+94,246)
The Cave”Mumford & Sons
  •  Facebook: 0.13% (+3,255)
  • Twitter: N/A
  • YouTube: 0.67% (+21,929)
Grenade” – Bruno Mars*
  • Facebook: 0.37% (+68,620)
  • Twitter: 0.56% (+39,255)
  • YouTube: 0.11% (+274,387)
Firework” – Katy Perry*
  • Facebook: 0.06% (+25,048)
  • Twitter: 0.02% (+2,736)
  • YouTube: 0.1% (+235,907)

Another thing - we keep hearing about how the 2012 Grammy's had the best television audience in 20 or so years, and I've seen more than one article stating that was all do to social media.

I beg to differ. Sorry to get morbid, but I believe it was all due to the untimely (but timely for the Grammy's) death Whiney Houston. The almost non-stop major media coverage combined with the social media of the event created a one-time spike in ratings that won't be duplicated soon. Look to a return to the ratings doldrums next year.

By the way, considering that I tend to pan the Grammy's a lot, I did enjoy most of the show (except for the Nikki Manaj trainwreck and DeadMau5).

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