The Social Media Grammy Bounce

OK, this is the last post on this year's Grammys. We always hear about the Grammy bounce, which refers to the bump in sales that Grammy nominees and winners usually get after the ceremony. Does the same thing happen in social media?

Apparently not so much, according to fanbridge.com. For most nominees, the social media bump (Facebook likes and Twitter followers) was pretty negligible, considering the exposure. Here are the numbers. The artists with an asterisk performed on the show.

Album of the Year

 21 - Adele*

• Facebook: 1.05% (+187,656)
• Twitter: 5.33% (+196,690)

Wasting Light - The Foo Fighters*

• Facebook: 0.3% (+18,322)
• Twitter: 2.25% (+13,728)

Born This Way - Lady Gaga

• Facebook: 0.07% (+35,598)
• Twitter: 0.24% (+45,683)

Doo-Wops & Hooligans - Bruno Mars*

• Facebook: 0.37% (+68,620)
• Twitter: 0.56% (+39,355)

Loud - Rihanna*

• Facebook: 0.1% (+49,515)
• Twitter: 0.56% (+74,229)

Record of the Year

“Rolling in the Deep” -Adele*

• Facebook: 1.05% (+187,656)
• Twitter: 5.32% (+196,690)
• YouTube: 0.34% (+772,108)

“Holoscene” – Bon Iver

• Facebook: 0.59% (+6,043)
• Twitter: 6.11% (+10,473)
• YouTube: 4.23% (+94,246)

“The Cave” – Mumford & Sons

•  Facebook: 0.13% (+3,255)
• Twitter: N/A
• YouTube: 0.67% (+21,929)

“Grenade” – Bruno Mars*

• Facebook: 0.37% (+68,620)
• Twitter: 0.56% (+39,255)
• YouTube: 0.11% (+274,387)

“Firework” – Katy Perry*

• Facebook: 0.06% (+25,048)
• Twitter: 0.02% (+2,736)
• YouTube: 0.1% (+235,907)

Another thing - we keep hearing about how the 2012 Grammy's had the best television audience in 20 or so years, and I've seen more than one article stating that was all do to social media.

I beg to differ. Sorry to get morbid, but I believe it was all due to the untimely (but timely for the Grammy's) death Whiney Houston. The almost non-stop major media coverage combined with the social media of the event created a one-time spike in ratings that won't be duplicated soon. Look to a return to the ratings doldrums next year.

By the way, considering that I tend to pan the Grammy's a lot, I did enjoy most of the show (except for the Nikki Manaj trainwreck and DeadMau5).

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5 Superb Social Media Tools For Musicians

Zach Pentel recently created an interesting post over at Mashable called "5 Superb Social Media Tools For Musicians."

You can read the post for more details, but here's what he suggested:

1) Improve your Facebook Page with ReverbNation’s MyBand. MyBand allows your page to be more unique than the standard Facebook fan page.

2) Share Songs on Twitter with Twiturm. Twiturm lets artists and band share their songs right on Twitter without sending someone off to another site like MySpace.

3) Reward Increased Engagement with FanBridge. FanBridge does one of the things that I've been advocating in my Music 3.0 book, allows you to engage your fans from a single place. Makes your online life easy.

4) Build and Share a Digital Album Package with BandCamp. BandCamp is a publishing platform that goes beyond streaming and allows you to create a self-contained package.

5) Measure It All with Band Metrics. You don't know how well your doing until you can measure and Band Metrics is a measurement tool designed especially for artists and bands.

Check out Zach's post and check out Mashable, which is a great aggregator of all things social.