Assuming that you maintain your brand integrity, here are few interesting facts from Atym Marketing Reseach about how social media plays into building that brand.
- 29% of Twitter users follow a brand.
- 39% have tweeted about a brand.
- 29% have retweeted about a brand.
- 58% of Facebook users have liked a brand.
- 42% have mentioned a brand in a status update.
- 41% have shared a link, video or story about a brand.
- 66% of people who have liked a brand have 100 or more Facebook friends.
- 84% are active daily.
- 32% prefer to get short updates from the brand they follow.
- 27% prefer emails.
- 5% prefer blogs or press releases.
- 5% videos
- 1% audio podcasts.
Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.You should follow me on Twitter for daily news and updates on production and the music business.
Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.