Assuming that you maintain your brand integrity, here are few interesting facts from Atym Marketing Reseach about how social media plays into building that brand.
- 29% of Twitter users follow a brand.
- 39% have tweeted about a brand.
- 29% have retweeted about a brand.
- 58% of Facebook users have liked a brand.
- 42% have mentioned a brand in a status update.
- 41% have shared a link, video or story about a brand.
- 66% of people who have liked a brand have 100 or more Facebook friends.
- 84% are active daily.
- 32% prefer to get short updates from the brand they follow.
- 27% prefer emails.
- 5% prefer blogs or press releases.
- 5% videos
- 1% audio podcasts.
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