- 81% of users follow less than 100 people
- 42.3% of users are between 30 and 49.
- 47% of Twitter users have children.
- 30% have an annual household income of over $100,000.
- Males are most likely to use Twitter for work-related research and news.
- Females are most likely to use Twitter to keep in touch with friends and post status updates.
- 1 billion tweets post every 5 days.
- 5 percent of the users create 75% of the content.
- 20% of Twitter accounts are empty and unused.
- Tweets on Hurricane Irene outnumbered the war in Libya by 36 to 1.
- The 10 most followed Twitter accounts are mainstream celebrities. They are:
1. Lady Gaga - 13.8 million followers
2. Justin Beiber - 12.9 million
3. Barack Obama - 10.3 million
4. Katy Perry - 10.1 million
5. Kim Kardashian - 10 million
6. Britney Spears - 9.7 million
7. Shakira - 8.7 million
8. Taylor Swift - 8.1 million
9. Ashton Kutcher - 7.7 million
10. Rhianna - 7.6 millionAs you can see, Twitter is a platform that's still growing and can be an extremely powerful promotional tool. Overlook it at your own social peril.
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