Sunday, January 29, 2012

Fun Twitter Facts

Twitter logo image from Bobby Owsinski's Music 3.0 blog
Here are some fun Twitter facts that go to show just how powerful the platform has become, and it's future potential. The stats come from Mashable and cover to the end of 2011.
  • 81% of users follow less than 100 people
  • 42.3% of users are between 30 and 49.
  • 47% of Twitter users have children.
  • 30% have an annual household income of over $100,000.
  • Males are most likely to use Twitter for work-related research and news.
  • Females are most likely to use Twitter to keep in touch with friends and post status updates.
  • 1 billion tweets post every 5 days.
  • 5 percent of the users create 75% of the content.
  • 20% of Twitter accounts are empty and unused.
  • Tweets on Hurricane Irene outnumbered the war in Libya by 36 to 1.
  • The 10 most followed Twitter accounts are mainstream celebrities. They are:
1. Lady Gaga - 13.8 million followers 
2. Justin Beiber - 12.9 million 
3. Barack Obama - 10.3 million 
4. Katy Perry - 10.1 million 
5. Kim Kardashian - 10 million 
6. Britney Spears - 9.7 million 
7. Shakira - 8.7 million 
8. Taylor Swift - 8.1 million 
9. Ashton Kutcher - 7.7 million 
10. Rhianna - 7.6 million
As you can see, Twitter is a platform that's still growing and can be an extremely powerful promotional tool. Overlook it at your own social peril.


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Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.


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