Most of the time the income and expenses for a concert are hidden, but in this case the venue (Raymond James Stadium) is publicly owned and operated so most of the data is readily available.
This is financially what happened during a Halloween concert given at the venue by Taylor Swift:
- The show was a sellout at 56,987. Swift received 100% of the ticket sales, which initially amounted to almost $4 million, including a $2.75 million guarantee.
- But there's some intrigue here, as at the last minute Swift's production company became the concert promoter, which means she may see even more money in the end since the final income from tickets was actually more like $5.8 million.
- $843,947 of that was split between the Tampa Bay Sports Authority and Tampa Bay Buccaneers football team.
- Merchandise sales brought in $40,784 (which sounds low to me).
- Food and drink sales amounted to another $244,626.
- Parking is always a big money maker at concerts and this one was no exception at $127,798.
