How Students Listen To Spotify

Spotify did an interesting survey to discover how students listened to its network in 40 colleges across the United States. There are distinct listening trends at almost every school, but here's some of what they found.

• Peak listening time is at 4PM for every school.

• Virginia Polytech, University of Minnesota, University of Georgia and University of Alabama play the happiest songs.

• Texas A&M follows musical trends more than any other school.

• Ohio State listens to the most classical music.

• University of Alabama listens to country music at twice the rate of other schools.

• University of Pennsylvania, University of Florida, and University of Minnesota Twin Cities listen to the most latin music.

• University of Washington listens to the longest, most instrumental music.

• NYU students get an hours less sleep than everywhere else and listen to more slowcore and hipster playlists.

What does this mean? You can use the info to target a particular school or area if they tend to like the type of music you play.

You can discover more from this great study, including the most popular artists by school, by going to How Students Listen.

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College Students And Tech

It's a given that college students today are technically proficient, but a study by Presta discovered just how much so. For instance:

• 98% of students that own an ereader use it for reading textbooks

• 91% use email to communicate with professors

• 73% of students say they can't study without technology

• 70% use an electronic device to take notes in class

• 65% use a digital device to create a presentation

• 38% of students can't go 10 minutes without checking their email, tablet, laptop, or smartphone.

• Community college students are less reliant on digital tools than 4 year college students and graduate students

• 12 million college students currently take one or more classes online. The figure is expected to exceed 22 million in 5 years.

• Undergraduate and graduate students have the fastest Internet connections among age groups

• College students tune down the tech when studying for final exams in the library

• The most widely used programs by college students are Skype, Evernote Peek, Grades 2, Snoozerr Recordings, Wunderlist and Around Me.

It's interesting that despite all that technical expertise, college students don't seem to be social media experts, at least in my experience during college lectures that I give. Few of them have tried Google+, Spotify and even Twitter. Most of their music discovery comes from YouTube and Pandora. Perhaps we'll see that change soon and I'll report back after my college speaking tour in the fall.

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