Some Tips For Better Video Search Rankings

Recently Metacafe's CEO Erick Hanchenburg gave some tips and best practices that video creators can use to make sure that their videos are easily discoverable by a search engine. They are:

• Make sure the tagging is done well in that all the major characters in the video are properly identified. Misleading tags can cause YouTube to consider it SPAM.

• Don't make the title too generic, since it won't rank highly as a result. 

• Make the title easy to spell because it takes Google longer to learn it unless it gets typed in correctly during a search.

• Cross promote to other videos if possible via links or references.

• Keep it PG-13 if you want to appeal to advertisers.

Don't forget that it's really important to consider anything involving Google searches when it comes to search ranking since that's what YouTube uses for its internal searches (it is owned by Google, after all).

-----------------------------------

Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

Making "Like" More Likeable

Danny Sullivan wrote an interesting post on Mashable recently about how Facebook "Likes" can help website and blog traffic. For example, Facebook says Like buttons get 3 to 5 times more clicks if:

• Versions that show thumbnails of friends are used.
• They allow people to add comments.
• If they appear at both the top and bottom of articles.
• If they appear near visual content like videos or graphics.

Facebook also stied that video site Metacafe placed a Like button above its videos, in addition to being below, as the arrows point to in this screenshot:

After doing this, use of the Like button and traffic from Facebook increased. Facebook reports that:

• The number of daily likes more than tripled, going from an average of 2,000 likes per day to over 7,000 likes.
• Daily referral traffic from Facebook to Metacafe doubled, going from about 60,00 to 120,000.
• Total Facebook actions (likes, shares, comments) rose to 20,000 per day.

The "Like" button is becoming more and more important in social networking, so it's worth incorporating into all of your online presence, if possible.

Read the entire article here.

-----------------------------------

Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for daily discussion of music, recording, and production tips and tricks.