Wednesday, June 1, 2011

Making "Like" More Likeable

Danny Sullivan wrote an interesting post on Mashable recently about how Facebook "Likes" can help website and blog traffic. For example, Facebook says Like buttons get 3 to 5 times more clicks if:
  • Versions that show thumbnails of friends are used.
  • They allow people to add comments.
  • If they appear at both the top and bottom of articles.
  • If they appear near visual content like videos or graphics.
Facebook also stied that video site Metacafe placed a Like button above its videos, in addition to being below, as the arrows point to in this screenshot:

After doing this, use of the Like button and traffic from Facebook increased. Facebook reports that:
  • The number of daily likes more than tripled, going from an average of 2,000 likes per day to over 7,000 likes.
  • Daily referral traffic from Facebook to Metacafe doubled, going from about 60,00 to 120,000.
  • Total Facebook actions (likes, shares, comments) rose to 20,000 per day.
The "Like" button is becoming more and more important in social networking, so it's worth incorporating into all of your online presence, if possible.

Read the entire article here.
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