Sunday, April 15, 2012

Some Tips For Better Video Search Rankings

Metacafe logo from Music 3.0 blog
Recently Metacafe's CEO Erick Hanchenburg gave some tips and best practices that video creators can use to make sure that their videos are easily discoverable by a search engine. They are:
  • Make sure the tagging is done well in that all the major characters in the video are properly identified. Misleading tags can cause YouTube to consider it SPAM.
  • Don't make the title too generic, since it won't rank highly as a result. 
  • Make the title easy to spell because it takes Google longer to learn it unless it gets typed in correctly during a search.
  • Cross promote to other videos if possible via links or references.
  • Keep it PG-13 if you want to appeal to advertisers.
Don't forget that it's really important to consider anything involving Google searches when it comes to search ranking since that's what YouTube uses for its internal searches (it is owned by Google, after all).

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