Top 10 Played More Than Ever Before

Many of us today think of music life centering around the online world, but that's far from the truth. The fact of the matter is that people still listen to the radio as much as they ever did, and it remains the top way for listeners to discover new music, beating YouTube (the online leader) by a large margin.

That said, the songs that reach the top 40 are played twice as much today than those ten years ago, according to Mediabase, a division of Clear Channel that tracks radio spins for all broadcasters.

For instance, last year's most played song was Robin Thicke's "Blurred Lines," which aired 749,633 times in 180 markets. That comes out to 2,053 times a day on average.

In 2003 the top song was "When I'm Gone" by 3 Doors Down, which was played 443,160 times during the year, or 1,214 time per day on average.

One of the reasons is that there are a lot more Top 40 stations than there used to be, with about 70 new ones created in the last decade in place of more specialized stations that played rock and smooth jazz (which was once heralded as the next new thing in radio programming).

Even on the country stations, the trend is similar, with the top hit of last year, Darius Rucker's "Wagon Wheel" receiving 229,633 plays. In 2003, Lone Star's "My Front Porch Looking In" received 162,519 spins.

The upshot is that even though people still discover their music from radio, radio has a much tighter playlist overall. It seems to be a case where the 1% of the music industry is profiting more than ever, while the 99% has a harder road to travel yet again.

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The Clear Channel - Warner Music Deal: Not What It's Cracked Up To Be

It was announced last week that radio station group Clear Channel Communications and Warner Music Group (WMG) entered into a “historic” agreement where the label and its artists would finally be paid for airplay performances on Clear Channel’s 850 terrestrial broadcast stations. The United States is one of the few countries in the world where that hasn’t happened until now, as broadcasters have been resisting the notion for years, successfully fighting any legislation that promises to do so. Performance royalties are paid on satellite and digital radio streams however.

Although the terms of the deal haven’t been released to the public, insiders have intimated that Clear Channel will pay WMG 1% of advertising for terrestrial broadcasts and 3% for digital, which could amount to some $50 million over three years, including an up front payment. For that it receives a discounted rate on digital streams from the 22 cents per 100 streams it pays now to no less than 12 cents per 100 streams. WMG will also receive special product promotion from Clear Channel stations that would include album previews, interviews or other kinds of special broadcast segments, as well as artist appearances at events like the iHeart-Radio Music Festival. 

While there’s generally been praise for this agreement, I’m afraid I can’t be so kind, as it may not be all it’s cracked up to be. When looked at closely, it seems to provide possible downsides for all parties involved, especially the one generally missing from the conversation - the artists. Read more on Forbes.

Search For Music By Your Mood

Here's one that had to come about sooner or later. Clear Channel's iHearRadio Internet radio platform recently announced a feature that allows users to choose their listening options based upon their mood or current activity.

The new feature is called "Perfect For" and allows the user to browse through "hundreds of carefully curated stations" after they browse through a menue of possible moods and activities for the day and time. iHeartRadio has a catalog of over 1,500 stations from across the country, but they're adding "thousands of new stations," so it seems pretty likely that one of them should be playing something to match your current mood.

The feature is available on their iPhone and PC app, but will soon roll out to other mobile and tablet devices soon, according to Clear Channel.

I'm usually pretty suspicious of anything that Clear Channel does since it was one of the prime movers behind today's homogenized radio, but mood listening does seem to be a leap forward. That said, sometimes you want just the opposite of your mood. For instance, if you're depressed, music that reflects that mood may just sink you lower into depression, while something more uplifting might have a better chance of pulling you out of it.

Regardless, sentiment programming just might be a next step into the future of online radio.

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Help support this blog. Any purchases made through our Amazon links help support this website with no cost to you.

You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.