Thursday, December 24, 2015

Why Consumers Buy Vinyl

Why Consumers Buy Vinyl imageLast week I posted about the extras that entice buyers to purchase a CD, according to a study by the British Phonograph Industry. Another part of that same study has to do with the reasons that consumers purchase vinyl records.

What's interesting is that the study looks at 2 groups of buyers; hardcore vinyl buyers who only listen to their purchase, and buyers who listen to their music both via streaming and vinyl.

If you look at the graphic below, those that listen to both streaming and vinyl seem to appreciate vinyl far more than the vinyl-only purchasers, as most points are in the 90% range.

What's most interesting (to me at least) are the points at the bottom. Most who listen to streaming find that vinyl is a good investment, like to show their collection to their friends, and like having it around for decorative purposes.

Covers have always been important when it comes to vinyl, and given that buyers really like to show off their vinyl purchases, they're now more important than ever, so don't skimp on that artwork!

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