Everyone thinks that Christmas albums are giant moneymakers, but while massive radio airplay may bring songwriters of Christmas songs some big royalty checks, Holiday albums haven't really sold that well.
Below is an infographic from Statista based on Billboard chart information that shows the 10 best selling Christmas albums since 1991. It's surprising that Kenny G is #1, but it's even more surprising that the total album sales is only 7.3 million units. Also a surprise is that Mannheim Steamroller has such a strong presence on the list, taking up the 5, 6 and 7 positions and totaling just under 11 million.
Of course, selling a million albums today is quite a feat, but remember that most of these top sellers were around during the heyday of the CD business, when selling a million merely got you into the game.
Have a very merry Christmas, and thank you kindly for your continued support of this blog!