The Beatles were one of the final major holdouts to streaming, and many thought that they waited far too long to be able to take advantage of the medium. That view seems to be unfounded as Beatles songs were streamed more than 50 million times in just 48 hours since they went live on Christmas eve.
What's most interesting about all the streams is demographic that's listening the most. According to Spotify, 65% of listeners are age 34 or younger. Beatles tracks were also added to more than 673,000 playlists during that time.
There's also been a lot of buzz around the Fab 4 coming to streaming, as Brandwatch found that there were 46,000 mentions of "the Beatles streaming" in the hours after launch. 87% of those were positive.
So what Beatles songs were listened to the most? Here's the top 10 worldwide.
1. Come Together
2. Let It Be
3. Hey Jude
4. Love Me Do
6. Here Comes The Sun
8. All You Need Is Love
9. I Want To Hold Your Hand
10. Twist And Shout
We should have a better idea of the impact The Beatles catalog has on streaming in a few months, but for now its off to a great start.