Until Lead Ads, an artist would have a link on a Facebook ad or page that would go to a separate landing page with an opt-in form in order to get someone to sign up for a mailing list.
With Lead Ads, when someone clicks on the ad, a form opens with the person's contact info automatically populated, based on the info they've already shared with Facebook.
This makes the form as easy as two taps, one to open the form and the second to submit, making it far easer to sign up. As we all know, the easier it is to fill out the form, the more likely that you'll get that person to opt in.
There have been a number of large companies already testing this feature like Oracle, Marketing Cloud and SalesForce, and all have found this to be more effect than the previous link on the ad to the landing page method.
You have to log into the Facebook Power Editor to take advantage of the Lead Ads feature. Here's a link to the Facebook page with more info, including a quick video on how it works.
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