Tuesday, October 13, 2015

Artists Getting To A Billion Views Faster Than Ever

Like I've stated many times here before, a million views or streams is nothing in today's digital world. A minor hit usually starts somewhere around 50 million and major hits are in the hundreds of millions.

When Psy broke the billion view mark on YouTube in 2012 with "Gangnam Style," it was a big deal since it was the first ever to do so.

Just three years later and a billion doesn't seem so out of reach any more as nine more songs have done it, with eight coming in the last 6 months. In fact, both Katy Perry and Taylor Swift have done it twice!

The latest in the billion view club is Wiz Khalifa's "See You Again," who did in in the fastest time yet (see the chart below from recode.net).

So it looks like that 50 million entry mark might be shifted upwards before too long. Remember, a million was a substantial feat back in the old days of physical product, but in today's Music 4.0 world it's barely in the game.

YouTube Billion View Music Videos

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