Most Music Discovery Still Happens Traditionally

It's very easy to believe that good social media promotion will get your name out there, and it certainly will, but when it comes to having your music heard there's still nothing like traditional media.

According to a new study by EvenBrite, most people still discover new music through traditional means like radio, television and word of mouth at 68%. Streaming came next at 42%, while social was way down at 14%. Live was even worse at only 8%.

This study corresponds with others in that radio still comes out #1 for music discovery, although YouTube seems to be catching up (at least for the moment).

Streaming does have another huge positive effect though. 51% of people that buy tickets to concerts do so because they discovered the act on a streaming service.

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