Friday, April 10, 2015

Google Lays The Groundwork For Its YouTube Music Key Launch

YouTube Music Key image
When Google announced last November that it was rolling out a new YouTube subscription service in 2015, the major questions were when and how much. It now looks like we're getting closer to having at least one of those questions answered if yesterday's email to YouTube content creators is any indication.

While the email doesn't specifically mention the awaited Music Key service, it does lay the groundwork for it, asking its content partners to agree to a new terms-of-use contract that specifically mentions an ad-free subscription version of YouTube.

According to the email:
"We’re excited to build on this momentum by taking another big step in favor of choice: offering fans an ads-free version of YouTube for a monthly fee. By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising revenue."
When the new terms are accessed via the Partner Creator Studio Dashboard, the most significant paragraph is one regarding the split of subscription revenue. Read more on Forbes.

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