Tuesday, March 10, 2015

Why Twitter Users Unfollow

Twitter is a major tool for any artist or band, providing major engagement and promotion capabilities. That said, sometimes it's a lot more difficult to keep your followers than it is to add them.

The social media distribution service Buffer did a study to determine why users unfollow someone and they found out that the biggest reason by far is because of too many tweets within a short period of time, or bursts.

Followers don't mind a lot of tweets, but they hate when you seem to be monopolizing their Twitter feed.
Solution - Make sure that you space your tweets by using a tool like Buffer, Tweetdeck or Hootsuite.

Other reasons that are fall far behind on the annoyance scale are uninteresting topics, mundane details, and politics.
Solution - Don't post unless you have something to say, and make sure that any details are relevant to the conversation. And unless your music or brand has a political edge, stay away from politics completely as you'll likely lose at least half your audience.

You should follow me on Forbes for some insights on the new music business, Twitter and Facebook for daily news and updates on production and the music business.

1 comment:

TheBigDog said...

Great post. Very interesting. I run a blog where I give music industry advice. Would you mind if I used your graph in my blog at some point? Thanks.


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