The tech world is abuzz today with the official release of the Apple Watch, but the music business can look upon it as a possible boon as well. The Watch, which can be considered as either a utilitarian or luxury item, appears to do many things well and by the looks of it, music is one of them.
The music business has always produced plenty of music that it’s customers want, but it’s been each new delivery method that has lead to increased sales. If you look back through history, the music industry turns on a dime with new technology, and there’s one thing that each delivery technology offers - convenience.
For example, the original music business in the late 1800s was built around sheet music and piano rolls, but when the Victrola was introduced in 1901 music lovers discovered a new portability along with the ability to hear their favorite artist any time they wanted. That’s when the music industry as we know it today was born.
Those original records were made of shellac, which were very brittle and prone to breakage, but the industry once again experienced a bump in revenue when the vinyl record was introduced. Vinyl was thinner, lighter and didn’t break as easily. Convenience won again. Read more on Forbes.