Thursday, March 26, 2015

4 General Social Media Rules

Social Media Rules image
If we were to look at the various social networks available, we'd find that each is unique enough that the technique for using it is different.

That said, there are a 4 general rules that work across virtually all social networks.

Rule #1. Space your posts out during the day. Regardless of the social network, people hate it when one poster dominates their feed, even for a few minutes. The one exception to that might be during a breaking news event, but even then its best to leave a bit of time for others to be able to post as well.

Rule #2. Respond to comments as quickly as you can. This isn't always possible, but commenters expect and appreciate a timely response.

Rule #3. Understand proper hashtag use. Limit your hashtags to 2 at most. More than that not only make your post difficult to read but is has been found to be ineffective as well.

Rule #4. Entertain and inform your audience first. It's important to promote and market to your audience, but doing it too often turns followers off and will just lead to fan attrition. A good rule of thumb is the 80/20 rule where you're never promoting more than 20% of the time (and even that can be too much).

These are very simple rules to follow, but sometimes the simple ones can be the most important. Social media is essential to your marketing strategy so be sure to use it to your best advantage.

You should follow me on Forbes for some insights on the new music business, Twitter and Facebook for daily news and updates on production and the music business.

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