Thursday, December 11, 2014

Spotify Gaining Ground On YouTube

Spotify vs YouTube image
While YouTube is still the king of the online music stream, it looks like Spotify is gaining ground, a development that might mean more money to songwriters, artists, labels and publishers alike.

According to Billboard, the on-demand streaming marketplace has risen by 50% in 2014. This means that Spotify has delivered about 413 million streams this year so far as compared to 274 million in 2013.

Spotify's market share in the streaming market has gone from 22% to 33% this year while YouTube's has decreased from 66% to 58%. That said, 91% of all on-demand streaming traffic is from these two services.

One of the more interesting aspects of YouTube's market share is that it can fluctuate greatly depending upon the posting of a hot new video. For instance, there was a large spike in activity in August when Taylor Swift's "Shake It Off" and Nicki Manaj's "Anaconda" were released. "In fact, Anaconda" now holds the Vevo record for most views in 24 hours at 19.6 global views.

With the introduction of YouTube's new Music Key streaming service next year, you have to wonder whether the market share numbers will increase at Spotify's expense instead of the current trend. Then again, there's always Apple Beats that can change the equation yet another way when it's released in full in 2015.

One things for sure, the music streaming market will continue to be one of the most interesting aspects of the music business next year.
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2 comments:

Peter McDonald said...

Regardless of the market share for streaming that Spotify has this does not necessarily equate to more money for artists. Granted that even if the % of subscriber v non subscriber stays the same the money will be split between more plays.

DIANE SHERMAN said...

AT LEAST IT'S ANOTHER VENUE IN WHICH NEW ARTISTS CAN BE HEARD......

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