YouTube's Latest Impressive Stats

If you're an artist, much of your life revolves around YouTube these days. It's not only the #1 way that consumers discover new music online, but it's also the place where most people consume their music as well. Recently the service posted some very impressive new numbers.

Viewership

• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth

MORE:

• 100 hours of video are uploaded to YouTube every minute
• 80% of YouTube traffic comes from outside the US
• YouTube is localized in 61 countries and across 61 languages
• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
• Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

Mobile and Devices

• Mobile makes up almost 40% of YouTube's global watch time
• YouTube is available on hundreds of millions of devices

Content ID

• Content ID scans over 400 years of video every day
• More than 5,000 partners use Content ID, including major US network broadcasters, movie studios and record labels
• We have more than 25 million reference files in our Content ID database; it's among the most comprehensive in the world
• Content ID has generated hundreds of millions of dollars for partners

Now with the introduction of Music Key, it looks like these numbers can only grow. It will be interesting to see what they look like next year at this time.

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