Thursday, October 9, 2014

5 Questions Before Hiring A Music Publicist

Music Publicity image
Many times an artist or band looks for a music publicist to raise their visibility. Many have a less than pleasant experience mostly because they didn't do their homework beforehand. Janelle Rogers of Green Light Go Publicity wrote a great post on Music Think Tank regarding 5 questions to ask a publicist before you make the hire.

Surprisingly, she says they her company turns down 19 out of 20 artists that come to them, and just work with the acts that they really love. Needless to say, that's not the way it works in most of the industry. Here's the 5 questions that Janelle suggests you ask that publicist before you commit to her.

1. How many clients do you have on your roster? If they have too many clients, they might not have enough time to dedicate to you.

2. Where have you received coverage? This is simple. It tells you how good they are at their job.

3. What artists have you worked with at the same level and in the same genre? It helps if they have some experience in your genre, and know how to work within your level of the business.

4. Where do you think you can get coverage for us? This will tell you if they have a clue as to how to handle you.

5. How often do you send reports? Does that include who you've pitched? You want to see what you're getting for your money.

This all makes a lot of sense as you don't want to pay good money for a service that can only offer minimal help. Janelle provides a lot more information, and that's a good reason why you should read her article.

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