Monday, June 23, 2014

What Do We Listen To Every Day?

digital radio imate
A new survey by Edison Research has determined that people in the US listen to over 4 hours of audio every day. It's pretty interesting how this is broken out.
  • Broadcast radio gets the bulk of our attention, at 52.1%, or just over 2 hours a day. About 92% of Americans over the age of 12 listen to broadcast radio every day, according to Arbitron.
  • The music that we already own, like digital music files and CDs, gets 20.3% of our listening time.
  • Streaming music comes next with 11.6%. This doesn't seem that significant a number until you realize that 47 million Americans over the age of 12 listen to Internet radio every month, a figure that skews much higher to 75% of Americans between the ages of 12 and 24.
  • SiriusXM gets 7.7%.
  • Television music channels, podcasts and misc program make up the 8.4%.
This study just goes to show that radio, broadcast or online, is much more a part of our lives than we sometimes think.

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