Showing posts with label daily listening. Show all posts
Showing posts with label daily listening. Show all posts

Monday, June 23, 2014

What Do We Listen To Every Day?

digital radio imate
A new survey by Edison Research has determined that people in the US listen to over 4 hours of audio every day. It's pretty interesting how this is broken out.
  • Broadcast radio gets the bulk of our attention, at 52.1%, or just over 2 hours a day. About 92% of Americans over the age of 12 listen to broadcast radio every day, according to Arbitron.
  • The music that we already own, like digital music files and CDs, gets 20.3% of our listening time.
  • Streaming music comes next with 11.6%. This doesn't seem that significant a number until you realize that 47 million Americans over the age of 12 listen to Internet radio every month, a figure that skews much higher to 75% of Americans between the ages of 12 and 24.
  • SiriusXM gets 7.7%.
  • Television music channels, podcasts and misc program make up the 8.4%.
This study just goes to show that radio, broadcast or online, is much more a part of our lives than we sometimes think.
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