Sunday, December 22, 2013

Which Social Network Should You Focus On?

Time Spent On Social Networks image from Bobby Owsinski's Music 3.0 blog
Let's face it, there are a lot of choices when it comes to social network marketing, and although you can be on every network, it's usually best if you concentrate on one at a time. But which one?

If you want to sell your music and merch, there are clear winners, as reported by the research company Kissmetrics. On the infographic on the left, you can see that YouTube beats Facebook when it comes to time spent on the social network per month, and pages viewed per visit, but that doesn't tell the whole story.

Here are some other points that the company found after analyzing data from 18,000 ecommerce sites.

1. Run your marketing campaign during the week. It's far more effective than on the weekend.

2. Focus on retaining your fans and bringing then back to your site. They're the ones more likely to buy your products.

3. A small community of 500 active fans frequently beats a large community of inactive fans. Focus on your core audience.

4. Facebook brings more revenue than Twitter. People may spend more time on Twitter, but it's not as effective when it comes to marketing.

5. 65% of ecommerce traffic comes from iPhone and iPad users. Don't ignore mobile users, but concentrate on iOS first.

Read more about this specific study that Justin Butlion of Yotpo authored.

If you want to learn more about online marketing and promotion (which includes your website, blog and newsletter), check out Social Media Promotion For Musicians.

Follow me on Forbes for some insights on the new music business.

You should follow me on Twitter and Facebook for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

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