Thursday, December 12, 2013

Led Zeppelin And The Free Spotify Mobile App

Obama Led Zeppelin image
Spotify has heard the critics and has responded in kind. In an announcement at an event earlier this week in New York City, the music streaming service made a number of significant announcements that could alleviate much of the criticism that’s been leveled at it, at least for the moment.

One of the major issues with Spotify has been that you needed to be a paid subscriber in order to enjoy its mobile app. On Monday founder Daniel Ek announced that the app will now available for free not only on smartphones, but on tablets as well. The free version will still have adverts, and will add a Shuffle option that allows you to randomly play songs from within an artist’s catalog, instead of picking the exact song to play right away.

The second big announcement was that Led Zeppelin’s entire catalog will now be available on Spotify. Zep is one of the last of the major acts to withhold their music from any and all streaming services, so it’s noteworthy that the band has finally allowed this to happen.

The two announcements may sound modest on the surface, but they definitely play into a long-term strategy behind the scenes. By allowing the free version of the Spotify app on smartphones, the company can now expand it’s user base significantly, especially since its now available in 55 countries (a figure also announced at the event), many of which have more smartphone than desktop computer users. Read more on Forbes.

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