Tuesday, December 10, 2013

5 YouTube Tips From Big Brands

YouTube Broadcast Yourself image
The top 10 YouTube brand channels like Red Bull, GoPro and Playstation (according to the Touchstone Video Index) all do the same things to stay there, so it's good to take a look at their techniques. Here's what we can learn that can be successfully applied to a music brand.

1. Publish content regularly. It's the key to increased viewer engagement, views and subscribers.

2. Convert your views into subscribers. Subscriptions are gold and much more important than views. The average is 2,276 subscribers per million views, so if you're not reaching that number then there's something wrong with your content.

3. Send people back to your channel. Most views are not made on the channel itself, so try to link the viewers back to your channel so they can subscribe or leave a comment.

4. Treat YouTube as an engagement platforms. Comments matter more than ever in Google rankings, so be sure to respond to all questions and comments.

5. Don't allow trash talk. Don't be afraid to delete and block inflammatory comments that lead to flame wars. Critiques are okay, but taking the conversation into the gutter kills your audience. You wouldn't allow it to happen at a party, would you?

Also remember that your video views should be evenly distributed. You're in trouble if one or two videos get 80 to 90% of your total views, as that means that the quality of your content is uneven.

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Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

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