The Flarian Music Player Reinvents Physical Product

Even though CD sales are down more and more every year, consumers are still buying albums (see yesterday's post). There's still a place for CDs as a product during live events like gigs since music consumers want a physical memory of the event, but they're starting to feel more and more dated as time goes by. That's why a new format for the album could be a boon to music sales, and that's why the Flarian Music Player is so interesting.

The Flarian Player is about the size of a credit card and can hold about 1 Gig of data. Since it's a true audio player complete with an audio jack, you can listen to the audio directly via a set of headphones or earbuds, or plug it into a computer with a USB adapter (which will also charge the unit). The company also sells a USB-only version of the card that has been previously released, but this takes it to the next level.

One of the things that the Flarian Music Player claims to be is a great business card for musicians, since it can contain audio examples of your work, and I see a future for this device at least in that market even if it doesn't break out to the larger consumer marketplace. That said, physical music products will always be around, so it makes sense to move to something that technologically newer and has a lot more wow factor than the old tech that is the CD.

The Flarian Music Player is currently at the beginning of an Indiegogo crowdfunding campaign, and you can find out more details about the unit there. In the meantime, check out the video below. I wish it had just the basic info instead of the attempt at comedy (the principles probably read somewhere that most successful crowdfunding videos are humorous), but you'll get the idea.


Flarian Music Player Crowdfunding video from Hammad Naseem on Vimeo.

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