Wednesday, May 1, 2013

It Can Be Done, With An iPhone

We live in an age where there's so much technology available to us that there's no excess why you can't be creative anymore. Take making a video for example. Once upon a time not all that long ago, if you didn't have an expensive high-quality camera on your shoot, the quality wouldn't be sufficient enough to ever get on television.

Today an artist isn't all that concerned with getting their video on TV, but high quality for YouTube and other video networks is still a priority, as more and more consumers demand hi-def. Luckily, the video technology available today for mere hundreds of dollars far surpasses some of the multi-thousand dollar cameras of ten years ago. In fact, even the video quality that you get from the almost afterthought feature of a typical iPhone 5 is amazing.

Here's a video for Allied Irish Banks that was done completely on an iPhone. Granted, there's nothing fancy and no editing at all, but the point is that the video holds up well enough to meet television standards.

Considering that many videos with just lyrics or a picture of the album cover get millions of views, an iPhone video behind a song could work at least just as well, if not better.

Now there's no excuse. You can't blame it on the gear any more.


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