Monday, March 25, 2013

Tweaking Your Website's Contact Page

Contact Us image from Bobby Owsinski's Music 3.0 blog
Believe it or not, many artists create a fantastic website and forget to include what may be the most important section of all - the contact page. After all, how can you take advantage of any prospective opportunities if people can't easily connect with you? What if a promoter wants to book you? Or if a record company exec wants to hear more? Or if a fan wants another piece of merch? None of that will happen unless they have your contact info.

Here are a number of items to consider when adding your contact info to your site:

1. Be sure that the contact section is easy to find. Don't bury it deep in a menu. Try to keep it as a top-level link that will be available on every page.

2. Include multiple ways to contact you, not just an email address. Some people are more comfortable on the phone, so include a phone number. Phone numbers also have the added advantage in that they tend to make people feel secure that you're actually reachable and will respond. If you don't want someone calling your cell, get a Google Voice number that will ring all your numbers, and that you'll be able to screen. Also include a snail mail address in case someone (like a fan) wants to send you something. You don't want to give out your home address, so open up a post office box just for this purpose.

3. Make the contact info prominent on the page. Make it the primary object of the page, not buried in graphics or other none-related text.

4. If you're looking for bookings, have a dedicated booking page that has all of your contact info there as well. You can check out this post for more on what to include in a booking page.

Remember that the more options you provide, the more likely you'll have someone connect or buy something from you, and the more secure they'll feel about doing it.

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1 comment:

Alex Jackson said...

Hi Bobby, you might want to take a look at sendola.com, a new free tool that adds a button to your contact us page to allow your visitors to send all your details to their phone. Great if you want to be remembered, or if you want them to visit your studio etc.

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