How Google Adwords Work

If you've ever used Google (and I know you have) you've seen the yellow highlighted search results at the top of the page. These are actually paid ads in what Google terms an Adwords campaign, and it's the primary revenue source for company.

Did you ever wonder how those search results are so targeted? Here's a great infographic that not only describes how Adwords work, but also 3 tactics to optimize your Adwords account if you have one.


Infographic by Pulpmedia Online Marketing

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