Wednesday, August 8, 2012

Artists Warming To Facebook Timeline

Facebook Timeline image from Bobby Owsinski's Music 3.0 music industry blog
In a study conducted by ReverbNation and Hypebot, it seems that artists and bands have a more positive opinion of Facebook's much maligned Timeline after using it for a bit. Here's what they found:
  • 30 days after release, only 39% of artists would give Timeline a Like. After 90 days, that figure increased to 45%.
  • 62% said that Timeline makes it easier to share videos and photos.
  • 55% say that Timeline is better at publicizing shows.
  • 54% say that Timeline is better at sharing music.
  • 49.5% say that Timeline is just as good or better at growing their fanbase.
  • 49% say that Timeline has helped their fan engagement.
  • 68% are getting more likes since the switch.
  • 61% thing that their "People talking about this" stats are better after the change.
  • Only 15% say they have more comments since the introduction of Timeline.
  • Only 17.6% are noticing more Shares.
It seems that the more artists live with Timeline, the more they like it. What do you think?

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1 comment:

Jef Knight said...

I really dislike the timeline layout. It's cluttered and reeks of old-school "all the bells and whistles on one page" webdesign.

Personally, my take on FB is that we should all buy some stock just to get the voting rights and get some fresh blood in there.



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