But it's easy to paint a pie-in-the-sky picture of how these revenue streams work, and I've been as guilty of this as anyone. The fact of the matter is, in order to make any of the current Music 3.0 principles work, you first need an audience. Now I cover how to establish, nurture and sustain that audience in the Music 3.0 guidebook, but it's really easy to overlook the fact that people really have to like your music, and you still have to put in a lot of work to make things happen. In other words, it's pretty difficult if a lot of people think you're mediocre; it's less difficult if a lot of people think you're great.
But beauty is in the eye of the beholder, and I firmly believe that almost any artist can find an audience out there if you search long enough. The problem is, it might not be large enough to sustain a career.
So let's assume that you've had at least some minimal success and developed a core audience (however large or small). How much revenue can you expect from your brand? Here's a great slideshow that the Future of Music Coalition did for their MIDEM 2012 presentation that represents a survey of 5000 musicians asked just that question.
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