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Wednesday, December 21, 2011

The Social Technographs Ladder

Even back in the Usenet/Newsgroup days of the Internet there were two kinds of people online; joiners and lurkers. As we've grown in sophistication in social networking, so has our ability to more finely discriminate between the types of people that we network with. Now Forrester Research has come out with their "social technographs ladder" which divides Internet users into 7 basic types. Take a look.

Social Technograph's Ladder image from Bobby Owsinski's Music 3.0 blog

If you take notice, the ladder adds up to more than 100%. That's because most people fall into several categories at the same time, depending upon their level of comfort in an area or social circle. I expect the ladder to become even more finely delineated as we go forward. Which categories to you fit into?
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1 comment:

Social Network Analysis said...

Social media is less targeted, but is still a valuable tool, and now that Google has joined in on the social media side of things, you can take advantage of your social networking skills to improve your marketing. Google’s AdWords Social Extensions, for example, can be used to show your Google+ follower count inside your AdWords advertisements. If you have a lot of +1’s, then this is a great way to add weight to your advertisements.

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