Sunday, December 11, 2011

Music 3.0 2nd Edition Now Available

Music 3.0 book cover image from Bobby Owsinski's Music 3.0 blog
I'm proud to announce that the 2nd edition of Music 3.0: A Survival Guide For Making Music In The Internet Age is now available. I'm very humbled that that the first edition of the book drew great praise and was adopted as a primary textbook in the music business courses of so many schools (including the MBA programs of several universities), so I did my best to make sure that the second edition is as up to date and relevant as possible.

Music 3.0 2nd edition (or the "Music 3.0 Guidebook" as I like to call it) has 5 completely new chapters that feature the latest music business and social media concepts as well as  a couple of brand new interviews with social media maven Ariel Hyatt and Topspin CEO Ian Rogers.

I've gotten a number of questions about the book, so I thought I'd answer them here.

Why is this book different?
There are a lot of really great books about the music industry out there, but I think Music 3.0 is unique because it talks strategy. The strategy of how to look at your music as a product. How to develop your online and social media strategy, and how to integrate your online and traditional marketing. It looks at the big picture as to why things are the way they are in the music business today, but then gets into the details on how to develop a strategy that works for you.

Strategy and looking at the big picture is great and all, but is there any information that I can use right now?
You bet. How about:
  • How to write Facebook and Twitter posts that get attention. 
  • The best time of the day to post on Twitter and Facebook. 
  • The real secret behind social media promotion. 
  • How to efficiently use social media so you have time left over to actually do music again. 
  • How to use the two biggest under-utilized marketing tools at your disposal. 
  • How to tweak your website, blogs and videos so they rank higher in search engine ranking. 
  • How to use Facebook, Twitter, Google + and YouTube as marketing tools.
  • How to develop your brand. 
  • Multiple low-cost high and low-tech tips for marketing and promotion that you can do right now. 
There's a lot more, but that's just off the top of my head.

Who was the book written for?
It's really written for anyone involved in today's music business. If you're an artist, in a band, a manager, promoter, agent or work at a label, there's info that you'll totally find useful.

Isn't this just another how-to book?
There's a lot of how-to in the Music 3.0 guidebook, but there's more to it than that. There's a pretty good chapter on the the music industry evolution and how we got to Music 3.0, which includes what has changed in the music business and why it changed.
There's a chapter on the new players in the industry and why you need to know them.
There's a chapter on why traditional record labels, television and radio are no longer the most important factors to an artist’s success.
There's a chapter on how to actually make money in the new music business.
And there's a chapter about the new technologies that are being introduced that will influence how we sell or market our music going forward.

Please excuse this blatant bit self-promotion. I don't usually do this sort of thing, but I'm pretty passionate about this book and I hope you will be too.

If you want to read some excerpts, you can go to the excerpts directory on my website.

To purchase the book (it makes a great Christmas present), you can buy it from Amazon, at a traditional book store like Barnes And Nobel, or a music store like Guitar Center.

You can also purchase a personally autographed copy directly from me for a flat fee of $25 via PayPal including shipping (U.S. and Canada only). Please be aware that I only have a limited number of copies available.

 I'd also love to read any additional comments from anyone who's read the 1st edition of Music 3.0!
You should follow me on Twitter for daily news and updates on production and the music business.

Check out my Big Picture blog for discussion on common music, engineering and production tips and tricks.

1 comment:

Anonymous said...

Nice Music Version 3.0 shared by you
Thanks A lot...

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