Every time I post something about Facebook or Twitter, I get a lot of "How do I....?" messages, and I end up referring the reader to a number of my previous posts or my book Music 3.0: A Survival Guide For Making Music In The Internet Age (the updated second edition just came out, which you probably already know if you follow this blog regularly). There is a great alternative though, and it just so happens to make a great Holiday gift as well.
My good friend Ariel Hyatt and Carla Lynne Hall have written a great book called The Musician's Roadmap To Facebook And Twitter that puts more knowledge about how to use both Facebook and Twitter as a promotional tool than I've ever seen in one place. Ariel is the founder of Ariel Publicity and Cyber PR, probably the most knowledgeable and prominent social media company out there that deals primarily in music. She travels all over the world speaking on the topic and is truly an expert in the field.
I know from the talks that I regularly give at conferences and colleges that social media is used by most musicians, but it's use as a promotional tool is widely misunderstood and under-appreciated. The Musician's Roadmap to Facebook And Twitter is the perfect way to take that next step in harnessing the tremendous power social networking. You can check out the book on the Cyber PR site, and even better, there's a Holiday discounted price if you click to this page.
The Musician's Roadmap To Facebook and Twitter is the perfect compliment to Music 3.0: A Survival Guide For Making Music In The Internet Age (2nd edition). Buy them both for the musician in your life (or maybe as a nice Holiday gift to yourself).
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