We'd all like to have the next big viral video with several million views overnight, but the likelihood of that happening is almost as remote as winning the lottery. That said, perhaps a viral video isn't the key to promotion after all. As you can see from the infographic below, sometimes a clever promotional video that isn't viral in the slightest can be just as effective (or even more so) in getting the word out.
Although the focus is on a hygienic product, it could just as well be about your next single, album, tour or merchandise. In the article where this came on ReelSEO, three premises are stated:
“Screw Viral Videos” Reason 1: Focus on Distribution