Thursday, October 13, 2011

4 Steps For Creating A Video Blog Post

video blog image from Bobby Owsinski's Music 3.0 blog
I saw this great article on by Nick Stamoulis called "4 Tips For Creating A Video Blog Post," which outlined a number of things to think about when adding a video to your blog post (or any other post for that matter). While you can read the entire article for yourself, I thought I'd use his 4 Tips and fill in my own explanation.

1, Write A Unique Title And Video Summary - It's vitally important that you have not only a descriptive title for the post, but also a summary of what's in it. Just because you have a video in your post, that may not be enough for someone to click on it to find out if it's something they might be interested in. A short summary (even just a line or two) explains why they should take the chance.

2. Embed The Video - Why have a link that takes people away from your blog or site when you can easily keep them there in the first place? With YouTube, it's so simple to embed a video these days. Just click on the Share button, then the Embed button, copy the code and paste it into the html of your blog. It's easy and almost no hassle, since you don't have to worry about uploading video or bandwidth limitations.

3. Promote It Like A Regular Blog Post - After all, for all intents and purposes, it is a regular blog post. It should get no less promotion than any other post. Share the link on Facebook, Twitter, Google+, or any other network that you might be a part of.

4. Create A Video Blog Post Archive - I admit that I haven't done this yet myself, but I'm going to because it's such a great idea. First of all, search engines love site maps like this, but so will your readers if it makes it easier for them to look at other video blog posts. The spiders of the search engines can read video, but they can read descriptions and links, so this is a great way to up your page ranking.

You can read the ReelSEO article here.

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